Arkansas included in $19 million settlement with Ford to settle fuel economy claims

LITTLE ROCK, Ark. –Ford Motor Company on Tuesday reached a $19.2 million settlement with attorneys general from 40 states, including Arkansas.

According to a statement from Arkansas Attorney General Leslie Rutledge, the settlement relates to claims that Ford falsely advertised the “true” fuel economy of 2013-2014 C-Max hybrids and the payload capacity of Super pickup trucks. Duty 2011-2014. Arkansas will receive $245,765.75 from the settlement.

According to the statement, an investigation revealed that Ford made several misleading claims about the 2013-2014 C-Max hybrids, including misrepresenting the distance consumers can travel on a tank of gas, claiming that the driving style of an individual would not affect real-world fuel. economy and advertises superior real-world fuel economy compared to other hybrid vehicles.

The release claims Ford ran a series of ads called “Hybrid Games,” which were narrated as an Olympic sporting event and depicted the C-Max outperforming the Toyota Prius, another popular hybrid car, in a series of videos. The coalition of attorneys general involved in the investigation determined that the videos misrepresented that the C-Max vehicles offered “superior real world fuel economy” and “driving performance”.

“Thousands of Arkansans, myself included, have relied on Ford and its claims regarding the payload capacity and fuel economy of its vehicles to ensure their ability to perform on the farm or on a gravel road of campaign,” Rutledge said. “As gas prices soar and inflation continues to rise, today’s settlement ensures that consumers in Arkansas can trust automakers, like Ford, when they buy a vehicle.

The investigations led Ford to lower the fuel economy rating of the 2013 C-Max, which was initially promoted to 47 miles per gallon city and highway, but was eventually lowered to 42 mpg/city, 37 mpg/highway and 40 mpg/city-highway. mixed.

The settlement corrects Ford’s misleading advertising practices and ensures that Ford will not make false or misleading advertising claims regarding the fuel economy of its vehicles.

Attorneys general also investigated Ford’s misleading “Best-in-Class” payload claims on its 2011-2014 Super Duty pickups, which include the F-250, F-350 and F-450 models, a lineup that is aimed at consumers transporting and towing heavy loads.

Ford’s methodology for calculating maximum payload capacity for advertising purposes would have been based on a hypothetical truck configuration that omitted standard items such as the spare tire, tire and jack, center console, and radio. The special configuration was reportedly advertised as available to all customers, but only fleet customers could order it.

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