Northwest Arkansas encourages tech workers with free bitcoins (and a bike)

BENTONVILLE, Ark., January 12, 2022 /PRNewswire/ — The Northwest Arkansas Council announced today that it will begin offering $10,000 in bitcoin to tech professionals and other entrepreneurs looking to set up shop in the region. This incentive encompasses the need for talent in the region’s growing tech sector, particularly in blockchain-based technologies, and in doing so, Northwest Arkansas becomes the first region to offer cryptocurrency to potential transplants.

Northwest Arkansas is one of the fastest growing regions in the country, and we are now seeing more explosive growth in our tech sector,” said Nelson Peacock, president and CEO of the Northwest Arkansas Council. “This expanded incentive offering – bitcoin and a bike – not only embraces the growing trend of employers using cryptocurrency as a payment option, but also helps grow our talent pool for the benefit of tech employers, startups, cities, local businesses and the region as a whole.”

The bitcoin offering is geared toward tech professionals and entrepreneurs with expertise in blockchain-related technologies, but is open to a diverse pool of potential candidates looking to call Northwest Arkansas residence. Those interested in the incentive can apply online at applications will be reviewed by the Northwest Arkansas Council with support from the Center for Blockchain Excellence of the University of Arkansas.

In addition to $10,000 worth bitcoin, recipients will receive a street or mountain bike to enjoy the region’s incredible mountain bike trails and paved paths. Alternatively, recipients can choose free membership to world-class arts and cultures facilities including Crystal Bridges Museum of American Art, The Momentary, TheaterCarré and Walton Center for the Arts.

This announcement is the next installment of the success life works here initiative to attract the best talent to the region. The initial incentive, $10,000 and a Bike, remains open to remote STEAM professionals. Since November 2020 launch, the initiative generated more than 35,000 applications from people in more than 115 countries and 50 states eager to move to Northwest Arkansas.

Northwest Arkansas is an emerging tech hub in the heart of the country, with incubator opportunities for startups and an entrepreneurial spirit,” said Peacock. Canoo electric vehicle company announcement to relocate its headquarters to the region is a testament to the burgeoning innovation in the region.”

The use and popularity of bitcoin and cryptocurrency has grown significantly over the past few years and is now accepted by many financial institutions and retailers. At the heart of the emergence of cryptocurrency systems and other industries is the role that blockchains play in helping to maintain the security and storage of user data.

The region boasts the Blockchain Center of Excellence at University of Arkansas — an essential asset for Northwest Arkansas growth as a leading technology hub. The center, which partners with the Northwest Arkansas Council to provide technical expertise and guidance related to the specific needs of blockchain-related offerings, was established in May 2018 with a mission to establish the Sam M. Walton College of Business as a premier academic leader in the research and teaching of blockchain-enabled digital technologies and ecosystems.

“We believe next-generation talent is key to further transforming our region into a hub for up-and-coming tech innovators and companies,” said Mary Lacity, director of the Blockchain Center of Excellence at the University of Arkansas. “We are excited to see our region leading the way with bitcoin and a bicycle to not only attract new talent, but also to generate interest in the important blockchain-focused work taking place in our region.”

The initiative is made possible thanks to the philanthropic support of Steuart Walton and Tom Walton through the Walton Family Foundation.

More information about the incentive, including qualifications and how to apply, can be found at:

About the Northwest Arkansas Council
Founded in 1990 by Sam WaltonJB Hunt, Don Tyson and several other business leaders, the Northwest Arkansas Council serves as a regional convener for economic and community initiatives. The Council excels in identifying challenges and promoting solutions to improve the prosperity of the Northwest Arkansas Region. Key initiatives include work to improve quality of life, attract talent, improve the region’s workforce, create job opportunities, upgrade infrastructure and keep up with the impressive growth of the region. For more information, visit

SOURCE Northwest Arkansas Council

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