Wal-Stock? Walmart heirs create arts and music festival

A Woodstock Style Festival of the Walmarts arrives in the small town of Arkansas.

The For Music + Art + Technology, or FORMAT, festival is expected to include musical performances as well as immersive pieces by visual artists in a bid to invest in the region’s creative economy, according to a report released Tuesday by the the wall street journal. The event also offers a glimpse into the cultural ambitions of the festival’s backers, the young heirs of Walmart, many of whom have waded into the art world in recent years.

The festival has been in the works since 2020, when Triadic, a creative company, pitched the idea to Olivia Walton, who is married to Tom Walton, the grandson of Walmart founder Sam Walton. The couple said they see the idea as a great way to revive Bentonville, where Walmart’s headquarters are, after the pandemic.

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“If you like a museum you go a few times a year, but if you like a band you’d go see them play a few times a month if you could – you’re happier going,” Olivia Walton said. . the exit.

The festival will feature a wide range of musicians and genres.

“People aren’t looking for just one type of experience anymore – they want it all,” said Roya Sachs, triadic co-curator working with the Waltons.

Organizers are aiming to attract a crowd of around 17,000 in their 30s and 40s rather than the larger crowds typically seen at other mainstream music festivals.

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The couple, along with Tom Walton’s brother Steuart, are spearheading the event, which is due to take place the weekend of September 23.

Ticket prices will start at $275 and attendees will be able to reserve campsites outside the festival site, which will be held on 300 acres of land owned by the Waltons.

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